Brief:
Visit a store and select any type of hygiene or beauty product to rebrand (e.g. shampoo, lotion, soap, deodorant, hair gel, contact solution, makeup)
Description:
The brand Herbal Essences was my selection for a rebranding project; where I would create a new logo, packaging, and advertisements. I worked to move the brand into an elevated identity, with an updated look and renewed target audience. My aim was to bring the brand into the modern market whilst retaining a fairly affordable price point. Moreover, I was committed to bringing forth an elegant feminine look to the products while maintaining the core plant-based and sustainable brand values.
